The skincare industry is filled with a vast array of products that can make skincare seem like a necessity. This reflects society's desire for self-improvement and dissatisfaction with the status quo, leading us to pursue external beauty. As a result, we become eager to find the best products for our skin type, often without fully understanding their effectiveness, and passively accepting unproven advertising information. This endless pursuit can lead us to ask ourselves important questions, such as "Do I really need these products, and what does my skin actually need?"

This is where BFFECT Skincare Research Lab comes in. We launched the "Good Skin Project" with a simple belief: cultivating healthy and flawless skin does not require complicated ingredients. Instead, we only use ingredients that have been experimentally verified to effectively solve specific skin problems, and clearly communicate their benefits for the skin. 

With BFFECT, you gain a better perspective and disregard glamorous packaged advertisements.

With BFFECT, you have another good choice. Life always has a Plan B, and skincare products are no exception.

With BFFECT, you take the first step towards good skin.

Our brand name, BFFECT, stands for "basic yet effective," reflecting our mission to use science to design the most effective formulas at the most affordable prices. This way, anyone can customize their skincare routine based on their skin condition and effortlessly achieve healthy and beautiful skin.

We do not spend our profits on expensive TV advertisements or high channel costs. Instead, we make our products accessible on various channels at affordable prices. We believe that creating practical, scientifically-proven skincare will lead to good word-of-mouth recommendations from our users, which is the most important advertising for us. We encourage you to purchase our products directly from our official website so that we can continue to offer more, better, and more affordable products to everyone.